What is WWF ? WWF stands for World Wide Fund For Nature. It was formerly known as the World Wildlife Fund but adopted its current name to show that it also works on other environmental issues, and not just wildlife.
WWF Malaysia was established on 13th January 1972. WWF Malaysia early work focused on scientific research of wildlife and important natural habitats. This later expanded to the management of protected areas. Today, their work covers the broader issues of the natural environment, incorporating such aspects as policy work, environmental education, public awareness and campaigns.
WWF’s Mission – to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.
What WWF Malaysia Works?
The tropical rainforests, seas and freshwater ecosystems of Malaysia support a rich and diverse array of both flora and fauna species; in fact, Malaysia is recognised as one of 12 mega-diversity countries with many of its species occurring in unusually high densities. However, many of these species are threatened. Recognising this issue, WWF Malaysia work towards the protection and management of six different species through landscape-based approaches.
An estimated 13 hectares of the world’s forest are lost. In the next 30 seconds, another 13 hectares will disappear. Within a minute, mankind succeeds in undoing 1,000 years of natural evolution. Read on to understand a little more about our forests work and how you can help them to change for the better.
Freshwater is perhaps the most crucial resource for humans and all other living creatures on earth. Sufficient clean water is essential for healthy living as well as the health of the environment. Our freshwater ecosystems continually face numerous threats and challenges. Recognising this, WWF-Malaysia promotes the conservation, integrated management and sustainable use of the freshwater ecosystems.
Malaysia’s warm tropical seas are home to some of the richest coral reefs, mangrove forests, green sea turtles and other endangered marine species such as hawksbill turtles, dugongs, whale sharks, and humphead wrasse. This vast sea area is rich with fishery resources and habitats. Fish are an important sustainable resource but overfishing and habitat destruction can threaten this.
- Environmental education
Today the world is changing at an accelerated pace and the need for effective conservation education is much more pressing. WWF-Malaysia believes that effective conservation education programmes, both formal and community based, can have a tremendous impact on the Malaysian society and the nation’s behaviour towards its environment.
WWF-Malaysia has been involved in policy work for over 20 years. To be effective in policy advocacy work, they adopt various approaches and optimise on effective partnerships to promote the establishment of policies, plans, programmes and legislation that integrate environmental concerns for sustainable development.