High impact SEO is what one would define as an SEO campaign sustained over a period of a few months. They often cost thousands of dollars just to implement, and they don’t always yield the results you want. Choosing the right company can guarantee you results, but they don’t come cheap.
Small businesses usually have small budgets. This doesn’t mean you can’t access the realm of high impact SEO. Remarkably, a lot of the most effective techniques don’t require a major budget to implement. Here are some of the ways you can access high impact SEO on a small budget.
Target Social Media
Social media is the next big thing in SEO. It’s the sort of thing which is beginning to challenge conventional keywords. It doesn’t nullify any of the other techniques, but by creating a buzz you automatically enhance your SEO.
Regardless of your budget and size, you should always consider social media a vital part of your advertising campaign.
Creating a buzz is completely free. The only downside is a lot of your success is down to luck and it relies entirely on the content posted on your site.
Since the Google Panda and Google Penguin updates, having a strong Facebook and Twitter account is high impact and yields fantastic results.
Consider Your Skills
Look at the worthwhile skills you have and consider teaming up with an SEO technician who can potentially help you out. It’s becoming more common for small businesses to trade something in exchange for SEO. If you’re also a budding website developer, you might offer to revamp an SEO company’s website in exchange for a sustained high impact campaign.
This can apply to anything. If you have some real world influence, you could offer to market the company there. The success of these agreements depends entirely on the company, though.
A reseller program is a good way to cut down on the amount of money you spend on SEO. Sign up to a reseller program and encourage people to purchase the company’s services through your link. The affiliate fees can increase your budget and open more of the high impact techniques.
On the other hand, if you bring in regular customers the company might be willing to reward you with discounted, or even free, services.
Programs like the Clear Sky SEO reseller program are a matter of just signing up and broadcasting the link to as many people as you can.
Low Cost Techniques
In the event you’re stuck with your own two hands, consider implementing some of the following high impact low budget techniques:
Enhance your website. Make it simpler and give it a fresh new look. An easy-to-navigate website always encourages prospective customers to remain on your website.
Consider a live chat system. Make it clear you’re a real face willing to help customers. The longer amount of time spent on a site indicates to Google users consider it more valuable. It also brings in direct traffic as your customers tell their friends.
Offer something free. Google loves websites which offer real value. Something of value can include something like a free eBook or video series. If it adds to the site, this will reflect itself in the search engine rankings.
Ultimately, there’s no substitute for high impact techniques. These are merely to tide you over and make sure a low budget doesn’t prevent you from growing your business.
Samuel is a freelance SEO consultant helping small and large businesses enhance their online marketing campaigns. In his spare time, he also works as a freelance SEO content writer for a number of prominent SEO agencies.
Michelle Patterson has been a freelance writer for over 3 years and has experience writing in the SEO Industry. She suggests small business owners to use cloud-based SEO system such as Clear Sky SEO to gain exposure to the business. For social marketing solution you can use reseller program